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UPCOMING EVENTS:UX, Product & Market Research Afterwork23. Apr.@Packhaus WienDetailsInsights & Research Breakfast16. Mai@Packhaus WienDetailsVibecoding & Agentic Coding for App Development22. Mai@Packhaus WienDetails
UPCOMING EVENTS:UX, Product & Market Research Afterwork23. Apr.@Packhaus WienDetailsInsights & Research Breakfast16. Mai@Packhaus WienDetailsVibecoding & Agentic Coding for App Development22. Mai@Packhaus WienDetails

Will They Actually Use It?

Technology acceptance testing based on proven models.

The Problem

You are launching new technology, a tool, or a system. You need to know if your target users will adopt it. Not just whether it works, but whether they will use it.

But adoption is not just about features. Perceived usefulness, ease of use, trust, and fit with existing workflows all matter. A great product still fails if users do not believe in it.

The Solution

We assess adoption readiness using validated models like TAM. Surveys and interviews that measure the factors predicting actual usage, before you launch.

Clarity on adoption barriers before launch. And specific recommendations to increase acceptance.

What You'll Achieve

  • Video evidence of real users interacting with your product
  • Quantified usability metrics (completion rates, time-on-task)
  • Prioritized list of issues ranked by severity
  • Clear recommendations for improvements
Usability TestingPerfect for Product / UX Teams

What You Get

Recorded Sessions

Video recordings of every session with timestamped highlights.

Task Success Metrics

Quantified completion rates, time-on-task, and error counts.

Prioritized Findings

Issues ranked by severity with clear fix recommendations.

How It Works

STEP 1

Study Setup

We define tasks, scenarios, and success criteria with you.

STEP 2

Recruiting

We source participants matching your target user profile.

STEP 3

Sessions

We run moderated or unmoderated tests and capture everything.

STEP 4

Analysis

You receive findings with video clips and recommendations.

Transparent Pricing

Use our Study Builder to configure your project and get an instant quote. No hidden fees, pay only for what you need.

Calculate Your Price
Use our Research Platform or just Connect with participants
Study Design
D/A/CH Recruiting
Data Collection
Analysis
AI Report
Get Expert consulting and let us execute for you
Consult on goals & methods
Expert crafted scripts & questions
Custom global recruiting
In-person lab or expert moderation
Manual verification of results
Expert Report

Ready to Get Started with Technology Acceptance (TAM) Testing?

Let's discuss how we can help you achieve your goals

Configure & Price

Let's Talk

Choose how you'd like to connect with us

Or reach us directly at marc.busch@busch-labs.at or +43 699 197 101 86

Technology Acceptance (TAM) Testing | Busch Labs