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UPCOMING EVENTS:UX, Product & Market Research Afterwork23. Apr.@Packhaus WienDetailsInsights & Research Breakfast16. Mai@Packhaus WienDetailsVibecoding & Agentic Coding for App Development22. Mai@Packhaus WienDetails

Ontology

A formal representation of the relationships between concepts in a domain. Goes beyond taxonomy to define how categories relate to each other.

Definition: A formal representation of the relationships between concepts in a domain. Goes beyond taxonomy to define how categories relate to each other.

An ontology is a structured framework that defines not just categories (like a ) but also the relationships between those categories.

Taxonomy vs. Ontology

AspectTaxonomyOntology
DefinesCategories and hierarchyCategories, hierarchy, and relationships
Question answered"What type of thing is this?""How does this relate to other things?"
ComplexitySimplerMore complex
Example"This is a Usability Issue""This Usability Issue affects Checkout, which impacts Conversion"

In Research Practice

An ontology allows you to:

  • Map how user problems connect to business outcomes
  • Trace issues from symptoms to root causes
  • Build knowledge graphs that show interdependencies

Example

Taxonomy only:

  • Category: "Navigation Problem"

With ontology:

  • "Navigation Problem" → is a type of → "Usability Issue"
  • "Navigation Problem" → causes → "Task Failure"
  • "Task Failure" → impacts → "User Satisfaction"
  • "User Satisfaction" → correlates with → "Retention"

Practical Application

LLMs are effective at identifying relationships between concepts at different levels of abstraction. When building research repositories, ontologies help connect concrete user problems to strategic business themes.

Ontology - Definition | UX Research Glossary | Busch Labs