Marc Busch
Psychologist · UX Researcher · Author
Psychologist by training (MSc with distinction, University of Vienna). Founder and lead researcher at Busch Labs. Author of “UX Research: Building Blocks for Impact in the Age of AI.” Master's thesis published at NordiCHI 2014, awarded Honorable Mention.
Career
Founder & Lead Researcher, rapid user feedback GmbH (now Busch Labs)
Full-service UX & Market Research with enterprise and startup clients.
UX Researcher, handcheque GmbH
End-customer experiments and testing for an interactive credit card product; surveys, observations, data visualization.
Scientist, AIT Austrian Institute of Technology
Planning, implementation, evaluation and interpretation of studies on technology acceptance and innovative mechanics in video games.
HCI Researcher, CURE – Center for Usability Research & Engineering
Conducting, analyzing, reporting and publishing HCI studies.
Education & Credentials
Teaching
Research Funding
Publications & Creative Works
rapid UX-score: Modulare und Adaptive Messung von User Experience
Busch, della Schiava, Kipke, Salzbrunn · Mensch und Computer 2020 · 2020
Using technology acceptance models for product development: case study of a smart payment card
Diamond, Busch, Jilch, Tscheligi · MobileHCI 2018 · 2018
Presence and user experience in a virtual environment under the influence of ethanol: an explorative study
Lorenz, Brade, Diamond, Sjölie, Busch, Tscheligi, Klimant, Heyde, Hammer · Scientific Reports · 2018
Being there again — Presence in real and virtual environments and its relation to usability and user experience using a mobile navigation task
Brade, Lorenz, Busch, Hammer, Tscheligi, Klimant · International Journal of Human-Computer Studies · 2017
Deconstructing Pokémon Go — An empirical study on player personality characteristics
Mattheiss, Hochleitner, Busch, Orji, Tscheligi · PERSUASIVE 2017 · 2017
UMAP 2017 Fifty Shades of Personalization — Workshop on Personalization in Serious and Persuasive Games and Gameful Interactions
Mattheiss, Busch, Orji, Tondello, Marczewski, Hochleitner, Lankes, Tscheligi · UMAP 2017 · 2017
Personalizing persuasive technologies: progress, challenges, and opportunities
Orji, Busch, Reisinger, Dijkstra, Kaptein, Mattheiss · PERSUASIVE 2017 · 2017
Workshop: Personalizing Persuasive Technologies: Progress, Challenges, and Opportunities
Orji, Busch, Reisinger, Dijkstra, Kaptein, Mattheiss · PERSUASIVE 2017 Adjunct · 2017
The Gamification User Types Hexad Scale
Tondello, Wehbe, Diamond, Busch, Marczewski, Nacke · CHI PLAY 2016 · 2016
More than sex: The role of femininity and masculinity in the design of personalized persuasive games
Busch, Mattheiss, Reisinger, Orji, Fröhlich, Tscheligi · PERSUASIVE 2016 · 2016
Using player type models for personalized game design — An empirical investigation
Busch, Mattheiss, Hochleitner, Hochleitner, Lankes, Fröhlich, Orji, Tscheligi · IxD&A · 2016
Player type models: Towards empirical validation
Busch, Mattheiss, Orji, Fröhlich, Lankes, Tscheligi · CHI EA 2016 · 2016
Persuasive information security: techniques to help employees protect organizational information security
Busch, Patil, Regal, Hochleitner, Tscheligi · PERSUASIVE 2016 · 2016
Ethical implications and consequences of phishing studies in organizations — an empirical perspective
Busch, Van Der Sype, Reisinger, Fröhlich, Hochleitner, Tscheligi · CHI 2016 · 2016
Missing the Forest for the Trees: Balancing Personalization Costs and Benefits in Persuasive Games
Mattheiss, Sellitsch, Busch, Hochleitner, Froschauer, Tscheligi · PPT@PERSUASIVE 2016 · 2016
Personalization in persuasive technology
Orji, Busch, Dijkstra, Reisinger, Stibe, Tscheligi · PERSUASIVE Adjunct 2016 · 2016
PPT 2016 — Personalization in Persuasive Technology
Orji, Reisinger, Busch, Dijkstra, Stibe, Tscheligi · PPT@PERSUASIVE 2016 · 2016
Insights into internet privacy for visually impaired and blind people
Regal, Mattheiss, Busch, Tscheligi · ICCHP 2016 · 2016
Personalization in serious and persuasive games and gamified interactions
Busch, Mattheiss, Orji, Marczewski, Hochleitner, Lankes, Nacke, Tscheligi · CHI PLAY 2015 · 2015
Persuasive Information Security: A Behavior Change Support System
Busch, Patil, Regal, Hochleitner, Fröhlich, Tscheligi · BCSS 2015 · 2015
Consumers' privacy concerns and implications for a privacy preserving Smart Grid architecture
Döbelt, Jung, Busch, Tscheligi · Energy Research & Social Science · 2015
From classes to mechanics: Player type driven persuasive game development
Lankes, Hochleitner, Rammer, Busch, Mattheiss, Tscheligi · CHI PLAY 2015 · 2015
I'm There! The influence of virtual reality and mixed reality environments
Lorenz, Busch, Rentzos, Tscheligi, Klimant, Fröhlich · IEEE VR 2015 · 2015
Being there for real: presence in real and virtual environments and its relation to usability
Busch, Lorenz, Tscheligi, Hochleitner, Schulz · NordiCHI 2014 · 2014
PAINLEsS — Personalized Multimodal Persuasive Ambient and Peripheral Interaction for Information Security
Busch, Wolkerstorfer, Hochleitner, Tscheligi · CHI 2014 Workshop · 2014
Designing a persuasive application to improve organizational information security policy awareness, attitudes and behavior
Busch, Wolkerstorfer, Hochleitner, Regal, Tscheligi · SOUPS 2014 · 2014
A case study for universal design in the internet of things
Busch · UD 2014 · 2014
Is This Information Too Personal? The Relationship between Privacy Concerns and Personality
Busch, Hochleitner, Tscheligi · SOUPS 2014 · 2014
TACTUX: a tactile user experience assessment board
Regal, Busch, Hochleitner, Wokerstorfer, Tscheligi · NordiCHI 2014 · 2014
"Touch me" workshop on tactile user experience evaluation methods
Tscheligi, Isbister, Höök, Obrist, Busch, Hochleitner · CHI EA 2014 · 2014
Personalized persuasive technology — development and validation of scales for measuring persuadability
Busch, Schrammel, Tscheligi · PERSUASIVE 2013 · 2013
All in: targeting trustworthiness for special needs user groups in the Internet of Things
Busch, Hochleitner, Lorenz, Schulz, Tscheligi, Wittstock · TRUST 2013 · 2013
Money on the move: workload, usability and technology acceptance of second-screen ATM interactions
Regal, Busch, Deutsch, Hochleitner, Lugmayr, Tscheligi · MobileHCI 2013 · 2013
Peacox — Persuasive Advisor for CO2-Reducing Cross-Modal Trip Planning
Schrammel, Busch, Tscheligi · PERSUASIVE 2013 · 2013
A survey of trust and risk metrics for a BYOD mobile worker world
Seigneur, Kölndorfer, Busch, Hochleitner · SOTICS 2013 · 2013
SpongeBob SquarePants: Titans of the Tide
Game CreditTHQ Nordic / Purple Lamp Studios · User Research · 2025
South Park: Snow Day!
Game CreditTHQ Nordic / Purple Lamp Studios · User Research · 2024
Disney Epic Mickey: Rebrushed
Game CreditTHQ Nordic / Purple Lamp Studios · User Research · 2024