See How You Stack Up — Through Your Users' Eyes
Task-based benchmarking against your real competitors.
The Problem
You need to know where you stand. Not feature-for-feature, but in terms of actual user experience.
You know your competitors exist. You have screenshots, feature lists, pricing pages. But you don't know how users actually experience them versus you. Internal teams overestimate your strengths and underestimate theirs. You need an objective comparison, not confirmation bias.
The Solution
We run standardized task scenarios across your product and your competitors with real users. SUS and UEQ benchmarking, feature comparison matrices, perception mapping. Same tasks, same metrics, unbiased evaluation.
Objective evidence of where you lead and where you trail. Prioritized improvements based on competitive gaps.
What You'll Achieve
- Evidence-backed strategic recommendations
- Clear understanding of customer needs and market dynamics
- De-risked decision-making for leadership
- Actionable insights with prioritized next steps
What You Get
Standardized Task Scenarios
Identical tasks across all products ensure a fair, objective comparison — no cherry-picking.
SUS/UEQ Benchmarking
Industry-standard usability and experience metrics for quantifiable competitive positioning.
Competitive Perception Analysis
How users perceive your brand versus competitors — trust, quality, value, and willingness to switch.
How It Works
Define
Identify competitors, define key task scenarios, and align on comparison metrics.
Test
Recruit matched user profiles who test all products under identical conditions.
Benchmark
Score each product on standardized metrics and map perception differences.
Deliver
Competitive positioning report with gap analysis and prioritized recommendations.
Tailored to Your Needs
Every project is different. Let's discuss your specific requirements and create a custom proposal.
Book a Discovery CallExplore Related Services
Mystery Shopping & Service Checks
Evaluate service quality and compliance through undercover customer visits
Learn MoreMarket Entry Study
Validate market opportunities and assess feasibility before entering new markets
Learn MoreStrategic Pricing Research
Determine optimal pricing through willingness-to-pay and price sensitivity research
Learn MoreReady to Get Started with Competitor Benchmarking?
Let's discuss how we can help you achieve your goals
Configure & PriceLet's Talk
Choose how you'd like to connect with us
Oder kontaktieren Sie uns direkt unter marc.busch@busch-labs.at oder +43 699 197 101 86
Related Articles
Advanced Surveys: Pricing & Feature Prioritization
Stop asking 'How much would you pay?' The 3 methods to get honest answers: MaxDiff, Conjoint, and Van Westendorp.
Read articleUX Benchmarking: Measuring Progress Over Time
How to prove your redesign actually worked. A guide to establishing baselines, tracking metrics (SUS), and calculating ROI.
Read articleWhen to Research: A Guide for Product Teams
Don't wait for the beta. The 3 critical moments to test: Concept (Generative), Prototype (Formative), and Live (Summative).
Read article